Clean skin starts
at the beginning.
From first bath to every glorious mess in between, your child’s skin is already doing something remarkable — building its own natural defence. FIRST is formulated to support it.
As they explore, grow and discover the world, FIRST keeps them clean, protected and thriving.
Our gentle formula cleanses both body and hair while nourishing the beneficial bacteria that protect developing skin and scalp — supporting the natural defence your child’s skin is already learning to build.
Gentle actives. Nothing your baby doesn’t need.
Formulated with purpose.
One wash, every stage of the story.
First Bath
Newborn safe, tear-free, and gentle enough for the very first wash.
Every Mess
From tummy time to messy dinners — one wash handles it head to toe.
Exploring
As they crawl, climb and discover, FIRST keeps skin protected along the way.
Thriving
Supporting the skin barrier they’re building, one bath at a time.
Halal-Certified
Verified from formulation to bottle.
Sulfate & Paraben Free
Gentle by design, not by accident.
Newborn Safe
Tear-free, unscented, dermatologically mindful.
Skin growing strong, from day one.
FIRST — the head-to-toe wash built for the beginning of everything.